A Normative Theory of Argument Strength

Toward A Normative Theory of Normative Marketing Theory

We show how different approaches to developing marketing strategies depend on the type of environment a firm faces, where environments are distinguished in terms of their systems properties rather than their content. Particular emphasis is given to turbulent environments in which outcomes are not a priori predictable and are not traceable to individual firm actions and we show that, in these co...

On argument strength

Everyday life reasoning and argumentation is defeasible and uncertain. I present a probability logic framework to rationally reconstruct everyday life reasoning and argumentation. Coherence in the sense of De Finetti is used as the basic rationality norm. I discuss two basic classes of approaches to construct measures of argument strength. The first class imposes a probabilistic relation betwee...

Argument Schemes for Normative Practical Reasoning

This paper describes a framework for practical reasoning in the presence of norms. We describe a formal normative model constructed using Action-based Alternating Transition Systems. This model is able to represent goals; obligations and prohibitions and their violation; and permissions, which are used to derogate the former. Inspired by Atkinson’s scheme for practical reasoning, we utilise arg...

A Normative Dynamic Model of Regional Economy

    Dynamic model,   regional economy,   innovation.   This paper presents a normative balance mathematical model of regional economy that contains a lot of unspecified parameters which are not defined directly by the data of economic statistics. A method for estimation of the model parameters by application of parallel computations on multi-processors systems is presented. It is determined the...

A Theory of Normative Reasoning Schemes